“I came up to help people”: the woman plans to freeze us all

 When Joyce Mizrahi decided to immigrate to Israel from London, she did not plan to start a business. “It was not in the plan,” she says. “But after a few months, I realized that there is no real cryotherapy business. And in a country that is so health-conscious, I saw an opportunity.” When this opportunity came to […]

Wellness Tourism Dominates Hospitality

Hotels are Transforming to Meet their Guests’ Needs Because Well-Being Never Takes a Vacation  Wellness Tourism,” any type of travel that promotes health and well-being through physical, psychological, or spiritual activities,” has taken the world by storm. As people continue to evolve throughout the existential rise of technology, extreme lifestyle changes, and the exponential success […]